Sunspel Riviera Polo Shirt Worn by Daniel Craig "James Bond" With M "Judi Dench"

Sunspel - The Best of British

Sunspel is a quintessentially British brand and has become synonymous with the style of James Bond. This was following the brand tailoring one of their original polo shirts for Daniel Craig in the role of 007 in Casino Royale. For the film, Sunspel used the famous Riviera Polo Shirt and were asked to tailor it in a way to match Bond’s physique perfectly.

Sunspel Riviera Polo Shirt Navy

The Rivera Polo Shirt is just one of the luxury everyday products that Sunspel produces. As a manufacturer they have much greater control over the creation process and ensures the highest of quality and also, they are able to develop their own fabrics which are hailed as some of the best in the textile industry.

Their main factory, where they have been based for over 80 years is a vital part of Sunspel . They source the best manufacturers in Turkey and Portugal where appropriate but still manufacture some of their best garments in the UK, this includes their loopback sweatshirt and what we believe are probably the best quality T-Shirts in the world… Simply the best of British.

The Sporting Lodge is proud to now stock a wide range of luxury Sunspel products. Browse some of the latest arrivals below.

Sunspel England 1860, White on Grey Logo

Frequently Asked Questions

How did Sunspel adapt the Riviera Polo Shirt for Casino Royale?

Sunspel tailored the Riviera Polo Shirt to fit Daniel Craig’s frame precisely, adjusting the chest and sleeves for a sharper silhouette. The process involved bespoke tweaks to accentuate Bond’s athletic build, ensuring the shirt looked effortlessly stylish on-screen, cementing its status as a cinematic staple.

What inspired the Riviera Polo Shirt’s design before James Bond?

Originally crafted in the 1950s, the Riviera Polo Shirt drew from Mediterranean leisurewear, blending lightweight cotton with a refined cut. Sunspel aimed for understated luxury, long before Daniel Craig wore it as 007, making it a natural fit for Bond’s sophisticated yet relaxed persona.

Why did the Casino Royale team choose Sunspel for Daniel Craig?

The filmmakers sought a British brand with heritage to reflect Bond’s character. Sunspel’s reputation for quality fabrics and subtle design made the Riviera Polo Shirt a standout choice, aligning with 007’s polished aesthetic while showcasing Daniel Craig’s rugged charm in 2006.

How does Daniel Craig’s Bond styling differ in the Riviera Polo Shirt?

Unlike earlier Bonds, Craig’s rugged physique paired with the Riviera Polo Shirt’s snug fit brought a fresh, muscular edge to 007’s wardrobe. The navy hue and minimalist design highlighted his physicality, shifting the focus from flashy tailoring to quiet confidence in Casino Royale.

What makes the Riviera Polo Shirt a collector’s item post-Bond?

Since Daniel Craig’s debut, the Riviera Polo Shirt has gained cult status among fans, thanks to its Bond association. Its limited production in Sunspel’s UK factory, premium cotton, and link to 007’s gritty reboot make it a prized piece for style enthusiasts and collectors alike.

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