Performance-Engineered Clothing for Land and Sea
When it comes to performance-engineered clothing, British brand Musto has both land and sea covered. As the world’s leading offshore sailing brand with 50 years of innovation behind them, their fabric technology and ergonomic design have also made them major players in equestrian and shooting apparel.
The Olympic Influence Behind Musto
The brand was founded by Keith Musto, a slightly built member of the British sailing squad who trained as hard as Olympic athletes to overcome his size disadvantage. His dedication led to a silver medal in a heavyweight boat. During his relentless training, he realised that traditional Guernsey sweaters and flannel trousers were impractical, inspiring him to create a line of ground-breaking technical sailing apparel.
From Sailmaking to Cutting-Edge Technical Clothing
Keith set up a workshop in an old WWII prisoner hut in Essex, where he taught himself design and fabric technology by making sails under Musto & Hyde with his friend Edward Hyde. By 1980, Keith went solo, focusing entirely on clothing manufacture under the Musto name. The brand quickly gained recognition for producing the best sailing kit available, worn and endorsed by the world’s most celebrated sailors. The red silhouette of Keith’s Olympic-winning Flying Dutchman boat became an instantly recognised mark of excellence.
Expanding Into Shooting and Country Sporting Wear
When Keith’s son Nigel took up shooting, it opened the door for Musto to develop a dedicated shooting range. As he had done with sailing, Keith recognised a demand for technical clothing that would keep shooters warm, dry, and comfortable. By combining performance fabrics with timeless, classic styles, Musto has become the leader in British country sporting wear.
Musto Now Available at The Sporting Lodge
We’re delighted to now be stocking Musto clothing and products, and we hope you like them as much as we do!
Neil Summer, our guest blogger, explores the history of Musto.
