The Ralph Lauren Polo Bear, one of fashion’s most well-known mascots,
actually started out as a joke. Jerry Lauren, Ralph’s brother and the
company’s creative director, was known to have an extensive collection of
Steiff teddy bears in the early 90s. So, as a result of this stitch-up,
colleagues decided to give both brothers teddy bears dressed to look like
them for their birthdays. The Laurens sensed an opportunity.
The first limited run of 200 Steiff-made, Ralph Lauren-designed bears sold
out from the company’s Madison Avenue flagship store in a single weekend.
‘Preppy Bear’, as the teddy was aptly named, quickly returned on t-shirts,
dress shirts, denim jackets, and ties before making its debut appearance
on the iconic Polo sweater a year later. The bear would go on to pop up in
various stylish guises throughout the 90s on both apparel and in print
ads, proving to be actions that would only add to the nostalgic pull of
garments that the bear appears on today.
By 2001 Ralph Lauren had ended its collaboration with Stieff and halted
the production of their coveted teddies. Following a resurgence in demand
during the mid-2000s for
Polo Ralph Lauren
items that featured this unique mascot, collectors would search high and
wide for highly sought-after vintage pieces that were perhaps the
strongest signifiers of the brand's identity in the modern world.
The Polo Bear range finally returned in 2013 as part of Ralph Lauren’s Bring it Back campaign as the brand increasingly focused on its popular nostalgic collections, and ‘Preppy Bear’ has continued to be a fan favourite for a wide number of age groups and demographics ever since. What started as a joke has now translated into unintentionally self-aware clothing, with the bear encompassing the various traits of both the brand itself and its wearers.
As the company's creative director was recorded saying, “Who doesn’t love a teddy bear?”.
